gift with purchase

FREE Organic Snuggle Toy

Purchase any full-priced Go Go Bag, Cocooi Baby Sleep Bag or Babywrap and receive your gift.

Terms & conditions apply


Why choose merino?

Our 100% superfine merino wool naturally regulates baby's body temperature. Clever fibres create a microclimate around their body, allowing air to circulate, as the fabric absorbs and releases moisture. Soft and snuggly, it's also hypoallergenic and has antibacterial properties.

Browse our products


Merino Kids sleepwear is made with 100% super soft, superfine merino wool,... 


The Merino Kids Newborn Cocooi© Babywrap is made with superfine merino wool which... 

Go Go Bags

The Merino Kids Go Go Bag is perfect for all seasons and... 

The details matter

  • Why merino is perfect all year round?

    Merino wool is perfect for summer and winter. From absorbing moisture to regulating temperature, merino keeps baby safe whatever the weather.

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  • The iconic Go Go Sleeping Bag

    Our award-winning sleep bag is the world's first natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature.

  • Helpful temperature and layering guides

    Follow our handy guides to help you select the right merino sleeping bag and to find out when to adjust layers for the changing seasons.

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  • Merino Kids Delivery Icon

    Same Day Dispatch

    Orders placed by 2pm (NZT) Monday - Friday will be dispatched the same day. Terms & conditions apply.

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  • Merino Kids Giving Back Icon

    Giving Back

    Bags of Love, our charity project has gifted over $200,000 worth of baby sleep bags and sleepwear to babies in need throughout New Zealand.

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  • Merino Kids Natural Fibres Icon

    Sustainable Sourcing

    We only partner with people who put the earth, and its people, first.

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  • Merino Kids Design Icon

    Responsible Design

    Designed with integrity and durably crafted for everyday use.

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